Hailey Bieber’s Beauty Empties: Every Product She Keeps Repurchasing
Hailey Bieber didn’t get that glazed-donut glow from one viral product or a single good-genes moment. The full hailey bieber skincare routine proves she got it by being genuinely obsessive about a handful of products she uses until they’re empty, then immediately rebuys. That’s what makes her routine worth paying attention to: it’s not a sponsored shelfie, it’s a repurchase habit.
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We dug through her GRWM videos, podcast interviews, dermatologist visits, and Instagram stories to find the products she’s actually finished and gone back for. Not the ones she held up once for a brand deal. These are her real empties. Some are her own brand (obviously), some are drugstore cheap, and a couple are dermatologist favorites that cost more but earn their keep. If you’re building a routine based on what actually works instead of what’s trending this week, this is your list.
1. Rhode Peptide Glazing Fluid, $29
Yes, she founded Rhode. Yes, she repurchases the Peptide Glazing Fluid. Here’s why that actually matters: Hailey has said she went through over a year of prototypes before launching this formula, which tells you the obsession started long before there was money in it. She applies three to four pumps to damp skin morning and night, sometimes mixes it into her moisturizer, sometimes layers it under foundation. She was still using it in her postpartum content, which is basically the highest endorsement a product can get, when someone is exhausted and stressed and not performing for the camera and they still reach for it.
The formula is peptides, niacinamide, and hyaluronic acid in a gel-serum base that absorbs fast, never pills, and gives that wet, dewy finish without any of the heaviness. It layers under SPF and makeup without budging. At $29 for a celebrity-founded serum, the price is genuinely fair, and it’s the one product in this article we’d recommend without Hailey attached to it.
2. EltaMD UV Clear Tinted Broad-Spectrum SPF 46, $45
“A lot of sunscreens make my skin break out and this one has been the only one that works.” That’s a direct Hailey quote, and she’s said essentially the same thing across multiple videos over multiple years. Not once during a brand trip. Just repeatedly, in her own content, because she keeps buying it.
The EltaMD UV Clear Tinted SPF 46 is zinc oxide-based, oil-free, and leaves zero white cast. The tint is sheer. It reads as skin rather than makeup, and it does enough to even things out so you can skip foundation on a normal day. She applies it as the last step in her morning routine, including on her eyelids, which she mentions specifically because eyelid skin is thin and ages quickly. That’s a genuinely useful tip, not just content filler.
Dermatologists recommend this one constantly and $45 is reasonable for a zinc-based SPF that doesn’t break you out, doesn’t pill under makeup, and has niacinamide doing quiet work on redness and texture in the background. We’d be covering this one regardless of who uses it.
3. Tower 28 SOS Daily Rescue Spray, $32
Hailey has been open about dealing with perioral dermatitis and skin that reacts to stress and travel. She mentioned the Tower 28 SOS Spray on Instagram Stories as something she reaches for when her skin is acting up, not in a “here’s my morning routine” way, but in a “my skin is being weird and this actually helps” way. That’s the kind of mention that means something.
The active ingredient is hypochlorous acid, which sounds clinical but is actually something your body produces naturally. It’s anti-inflammatory and antibacterial, calms redness quickly, and because it’s just a mist, you can use it over makeup, post-gym, at your desk, whenever. It works on breakouts, redness, minor irritation, basically anything your skin does when it’s unhappy. At $32 for a bottle that lasts a couple of months with daily use, it’s reasonable. A lot of people end up buying a second one for their bag.
4. Kosas Revealer Concealer, $30
Hailey has put the Kosas Revealer Concealer in enough date night TikToks and GRWMs that she basically did their brand launch for them, and she was doing it before anyone was paying attention. The formula is built on an eye cream base, so it’s got hyaluronic acid, caffeine, peptides, and squalane underneath the coverage. It conceals and it hydrates simultaneously, which means it doesn’t look dry or cakey by noon and doesn’t settle into fine lines the way a lot of concealers do.
She applies it in small dots with precision rather than sweeping it on broadly, which gives a more natural result and means you use less product. Medium coverage, very wide shade range, cruelty-free. It’s genuinely one of the better concealers on the market right now and the price is fair for what it does.
5. Kosas Revealer Color Corrector, $30
Hailey uses the pink shade called “Magic” under her eyes specifically to cancel out darkness before her concealer goes on. This is a technique makeup artists have used for a long time: neutralize the discoloration first, then conceal on top, so you’re not piling on heavy coverage that still looks gray or purple-tinged through. It means less product, more natural result.
The Kosas formula has caffeine to help with puffiness, arnica for dark circles, and hyaluronic acid for hydration. It’s not chalky and it doesn’t crease. If you’ve been doubling up on concealer and still not loving what’s happening under your eyes, a color corrector is usually what’s missing from the equation, and this one is good.
6. The Ordinary Squalane Cleanser, $10
Hailey called this “milky” and “creamy” in a Harper’s Bazaar GRWM and has circled back to it consistently across years of content. It’s a balm-to-oil cleanser. It starts thick, melts into a silky oil when you warm it between your palms, dissolves makeup and SPF without leaving your skin feeling stripped or tight. The squalane base is what makes it work so well; it reinforces your skin’s protective barrier while it cleans, rather than bulldozing through it.
At $10, this is the most accessible product in her entire routine by a wide margin, and it’s also the one where the price-to-performance gap is most embarrassing for everything else on the market. If you’ve been spending $40 on a cleanser, try this first.
7. Laneige Lip Sleeping Mask, $24
“It just does the job every time.” That’s Hailey to Glamour, and she’s said something similar in multiple videos since. The Laneige Lip Sleeping Mask has been a nightstand staple for her for years, not because she’s been paid to say so, but because she keeps mentioning it in contexts where she doesn’t have to. It’s thick and balmy without feeling waxy, it absorbs overnight, and your lips are noticeably softer in the morning with consistent use. The Berry Mix Complex with vitamin C handles the hydration and gentle exfoliation while you sleep.
There are cheaper alternatives and we’ve tried most of them. None of them are this, which is why the jar on Hailey’s nightstand keeps getting replaced. At $24 for a product that lasts months, it’s an easy yes.
8. Anastasia Beverly Hills Clear Brow Gel, $23
Her entire brow routine is one swipe of this. No pencil, no powder, no filling in. Just the ABH Clear Brow Gel brushed through to hold everything in place and make her brows look full and groomed without looking touched. That’s the whole thing. A tube lasts forever, it doesn’t flake or go crunchy, and the hold is firm enough to actually stay put all day.
To be clear: this works because her brows are naturally good. If yours are sparse or need color, you’ll want something else underneath. But if you have decent brows and you keep reaching for a pencil you don’t actually need, this might be all you ever needed. It’s one of those products where less is genuinely more.
What Our BEEs Are Buzzing About
Here’s what the beauty community is saying about these products:
FAQ: Hailey Bieber’s Beauty Routine
What skincare does Hailey Bieber use daily?
Mornings start with a water rinse (no cleanser), followed by Rhode Glazing Milk Toner on damp skin, then the Peptide Glazing Fluid, a light moisturizer, and EltaMD UV Clear Tinted SPF 46 as the final step. At night she double cleanses with The Ordinary Squalane Cleanser first, adds treatment serums, and finishes with Laneige Lip Sleeping Mask. The whole morning routine takes under five minutes, which is part of why it actually sticks.
Is Rhode skincare worth the money?
The short answer: yes. Since e.l.f. acquired the brand in 2025, Hailey stayed on as creative director and the formulas haven’t changed. The line focuses on barrier-supporting ingredients (peptides, niacinamide, ceramides) at $29 to $30 per product, which is fair for the quality. Community reviews consistently back up the performance, and the ingredients lists hold up to scrutiny. It’s not a celebrity cash grab.
What’s Hailey Bieber’s glazed donut skin routine?
It comes down to consistent hydration layered in the right order: toner on damp skin, serum, moisturizer, then an SPF that adds a subtle glow rather than mattifying everything flat. She skips heavy powders entirely and relies on cream and liquid formulas that let real skin texture show through. On bigger days, she mixes Rhode Glazing Milk with a liquid highlighter for extra luminosity. The whole approach is simple on purpose.
What foundation does Hailey Bieber use?
Most days she skips foundation altogether and lets the tinted SPF do the work. When she does wear foundation, she’s reached for options with a skin-like finish rather than full coverage. The key to her base is the layering underneath: color corrector in the inner corners, Kosas Revealer Concealer in small dots where needed, and a dewy setting spray. The result reads as skin, not makeup.
Does Hailey Bieber actually use drugstore products?
Yes, and it’s not performative. The Ordinary Squalane Cleanser at $10 has been in her routine for years, and she’s mentioned it across multiple interviews and videos without being paid to. She also consistently uses Laneige Lip Sleeping Mask ($24) and Anastasia Beverly Hills Clear Brow Gel ($23), both of which sit at accessible price points. Her routine isn’t all luxury, and the drugstore picks aren’t afterthoughts.
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