‘Say I’m Not Here’: Selena Gomez and Benny Blanco Take Over Jennifer Aniston’s House (and Her LolaVie Stash)

Every product on Beauty Empties is one that actually gets used up and bought again. Some of the links in this post are affiliate, which means we may earn a small commission if you make a purchase, at no extra cost to you. Thanks for being here!

Jennifer Aniston spends the opening minute of her new Instagram video hiding from Benny Blanco. He bangs on the front door, she whispers “Who is that? Say I’m not here” to the camera and ducks behind a console, and by the next scene he’s standing in her kitchen eating a carrot from her refrigerator. The skit, a joint ad for Aniston’s haircare brand LolaVie and Selena Gomez’s Rare Beauty, casts Gomez and Blanco as a married couple making themselves extremely at home in Aniston’s house, and it racked up nearly half a million likes in its first day.

Blanco talks his way into an impromptu hair appointment (“I’m here for my appointment!”), and Aniston, to her credit, just goes with it. She sits him down in front of a mirror, runs her fingers through his curls, and gets to work with two LolaVie products, the Glossing Detangler and the Perfecting Leave-In Conditioner. The salon small talk is the best part of the video.

“Who did you see who made you want to do this today?”

His contribution is asking whether she’s “separating the nest back there.” By the end he’s admiring himself in the mirror and delivering the review every stylist wants to hear.

“It feels the softest it’s ever felt!”

Gomez, meanwhile, has been in the house the whole time. Aniston finds her at the vanity inside her walk-in closet, mid-makeup, completely unbothered. “Oh, hey, Jen! I thought I’d bring you some little gifts from Rare!” she offers, by way of explanation. The gifts turn out to be a trade: Gomez leaves with an armful of Aniston’s clothes (“Jen, is this the giveaway pile, because I see about, like, eight more things”), Blanco tries on a pair of her Jimmy Choos, and Aniston gets a small Rare Beauty tote and the last word as the door closes: “That was so weird.”

The house is a familiar one if you read Architectural Digest: the midcentury A. Quincy Jones property Aniston bought in 2011 for a reported $21 million and renovated with designer Stephen Shadley. She married Justin Theroux in the backyard in 2015. Gomez and Blanco, who married in Santa Barbara last September, play the bit like a couple who have decided the place is now communal property. Aniston floats a ponytail mid-appointment and keeps the question alive in the caption: “To pony or not to pony… that is the question.”

View this post on Instagram

Aniston names nothing out loud, but the two LolaVie products in the appointment are identifiable on sight, and the Rare Beauty tote calls for an educated guess. Reddit, helpfully, has opinions on all three.

LolaVie Glossing Detangler ($29)

The Glossing Detangler was the very first thing LolaVie ever sold back in September 2021, and the brand spent five years getting it right before that. It’s a lightweight spray you can use on wet or dry hair, and it covers detangling, shine, and heat protection up to 450 degrees all in one bottle. The formula is built around a chia-seed bond complex (the brand calls it B-Pro3), with bamboo extract handling the heat shield and lemon handling the shine, which is also where that scent comes from. Allure handed it a Best of Clean Beauty award in 2024, three years after launch. That’s not bad for a brand’s very first product!

Over on r/finehair, it gets named in favorite-detangler threads, and one regular there calls it her current favorite. The smell has fans of its own (“how does a detangler spray have the right to smell so good,” asked one Ulta shopper, and the answer is lemon). The complaints are about the bottle, not the formula. “A game changer for my hair, but the spray nozzle sprays the product in a wide, straight line. I feel like I’m losing half the bottle!” wrote one r/beauty user. At $29 for five ounces, we get why that would drive you a little crazy.

LolaVie Perfecting Leave-In Conditioner ($33)

The Perfecting Leave-In Conditioner is the other product in Blanco’s appointment, and it’s basically the creamier cousin of the detangler: same chia-seed complex, except this one stays in your hair and keeps working. LolaVie’s own testing puts it at 70 percent less breakage after a single use, plus 72 hours of frizz control and the same heat protection. There’s also Rose of Jericho extract in there, a desert plant that comes back to life when you add water (a pretty fitting mascot for a leave-in, if you ask us). Allure put it on their Best of Beauty list in 2022.

Those numbers deserve a grain of salt, though, since they come from the company’s own testing and not an independent lab. And while the original products have kept their reputation, Reddit cools off fast on the newer ones. “I didn’t care for the volume line but I like the original,” wrote one user in a thread about the brand. Another tried four products from the volumizing range and summed them up in three words: “Did nothing special.” If you’re going to buy LolaVie, the detangler and this leave-in are the two with the track record.

Rare Beauty Soft Pinch Liquid Blush ($25)

Nobody actually opens the Rare Beauty tote on camera, so we’re guessing at the contents here, but it’s not a hard guess. The Soft Pinch Liquid Blush has been the brand’s signature since it launched in 2020, and it’s the reason every makeup brand suddenly remembered liquid blush exists. One dot covers your whole cheek. It comes in dewy and matte finishes, hangs on longer than most powder blushes, and at $25 it won’t be the most expensive thing in your Sephora basket either.

Reddit’s favorite thing to say about it is that the bottle never ends. “It’s an endless product. I have a mini I use 3-4x a week, it’s at least 6-months old, it’s still full. You need a very small amount or you will overdo it,” explained one r/Sephora user. Over on r/ProjectPan, a member who finally hit the bottom of hers reported it took nine months, and that was with the blush as her only one. The shade Encourage gets a special kind of devotion (“encourage IS MY GIRLL im literally scraping it clean rn”). All that pigment does cut both ways, though, because it can dry down before you finish blending it. “It was like it just immediately dried on my face!” said one user who returned hers. The fix most people land on is one dot, dabbed with a finger, blended right away.

The comment section might be the best part of the whole thing. Sandra Bullock checked in with “me next,” Blanco followed up with “i’m moving in,” and as for the ponytail, we never do get an answer.