Lindsay Jones

Hi! I'm Lindsay. I am so happy you're here and that you love skincare and makeup as much as I do.

I've been in publishing since 2000, working as an editor for Rolling Stone, Teen People, and Mom.com as well as writing about lifestyle and beauty for brands such as Martha Stewart and Total Beauty before launching my own media company in 2014.

I started dreaming about this website a few years later as a way to discover and review my own beauty empties...the products my friends and I kept texting about and buying again and again. I can't wait to hear about yours!